There's no shortage of styles you can use for your Instagram account. Some people fill their Instagram feeds with bright, color-coordinated themes, while others go for more low-key or dark Instagram themes.
Picking a consistent theme for your Instagram posts can change up your feed and attract followers who like your style.
For example, using a black-and-white theme can give your page an artsy feel. You could also go with something really colorful to grab people’s attention.
Staying with one style and being consistent helps your page stand out. This makes your Instagram account memorable because it shows off your personality. Sticking with a theme can reflect your brand's mood, message, or even its values. It gets people interested in your story.
The best part is turning your Instagram feed into a portfolio that keeps people coming back for more.
How Do I Choose My Future Instagram Theme?
When you're coming up with your next Instagram theme, think about your own style or what you want your brand to convey. Ask yourself what you like, what content you want to make, and what message you're trying to send.
Look at other Instagram feed themes that you like to get ideas and see what works for the people you want to reach. But remember to find your own spin instead of copying.
In this post, you will find 20 of the best Instagram themes to inspire you.
1. Minimalist Theme
The key to a good minimalist Instagram theme is to keep things simple and uncluttered. Generally, these types of accounts have lots of white spaces or images with minimal subjects. This kind of Instagram theme gives businesses a chance to showcase their products or services elegantly.
This theme makes it easy for people to see your entire feed and what you offer at a glance.
Minimalist Instagram Theme Examples
2. Colorful Theme
A colorful theme is all about making your posts and feed pop or stand out from the usual. Instagram themes that use color give you the opportunity to showcase that your brand is playful and fun. This color-coordinated theme is an excellent choice for brands or individuals that want to attract a younger demographic.
Colorful Theme Examples
3. Black and White Theme
Black-and-white themes have been used for years. With this theme, most of your Instagram feed will be black and white. It's the simplicity of this theme that allows your content to take center stage.
This choice of dark themes has been used in industries like photography, fashion or design. Or any industry where a polished and clean aesthetic is needed.
Black and White Theme Examples
4. Seasonal Themes
Generally, sticking to one Instagram feed design is advisable. However, using seasonal Instagram themes is an exception. It can be a fun way to keep your Instagram feed fresh, engaging, and relevant. This helps you to add a variety of content while still maintaining your brand identity.
You can consider the upcoming holidays and then incorporate the colors associated with those holidays into your Instagram photos or posts leading up to the event.
Seasonal Themes Examples
5. Puzzle Grid Themes
The puzzle grid is an interesting Instagram feed theme. In this theme, you post a series of Instagram posts that all form a larger image when viewed together on the profile grid.
This shows how creative your brand can be. It encourages people to take a deeper look at your profile and complete the puzzle.
A major issue with these themes is the way it actually appears in your follower’s feeds. How often are people looking at your posts from the profile view? This style can often confuse audiences, especially when found in their For You feed.
Puzzle Grid Theme Examples
6. Vintage Theme
A popular Instagram theme is a vintage aesthetic. This theme has proven itself to be timeless and classic. This laidback theme is static and has elements like hazy filters and desaturated tones. This theme brings feelings of nostalgia and takes your audience back in time.
Vintage Theme Examples
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7. Dark Theme
A dark Instagram theme can be challenging to pull off. But if done correctly, you have the ability to create a branded look like none other. This popular Instagram theme has a bold and dramatic aesthetic which creates a sense of mystery and intrigues your audience.
This top theme complements certain niches like food, fashion, and lifestyle photography.
Dark Theme Examples
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8. White and Bright Theme
One of the best Instagram themes to show off a clean aesthetic is a white and bright theme. This Instagram theme has become a popular choice for brands that want to showcase that they are clean, airy and refreshing.
By using white and bright pops of color, you give off feelings of cheerfulness and positivity. This creates a welcoming atmosphere.
White and Bright Theme Examples
9. Color Block Theme
A color block Instagram theme Involves choosing a cohesive color scheme and incorporating it into your photos, graphics, and videos. This Instagram feed design uses color blocks.
You can achieve this look by posting images that create a cohesive color scheme. This color scheme shows your ability to be creative and fun.
Color Block Theme Examples
10. Same Filter Theme
The same filter theme takes a much more uniform approach. This is where you would focus on using the same filter for every post. This might not seem effective on individual posts, but it gives your overall feed a more cohesive and branded look.
Same Filter Theme Examples
11. Pastel Theme
When choosing themes for Instagram, pastel colors have the ability to give off soothing and calm feelings. This is great for brands that are in the health, beauty, fashion, ice cream, bakery, and entertainment industries.
You can use desaturated colors like baby pink, mint green, and powder blue.
Pastel Theme Examples
12. Illustration Theme
Illustrations are generally created to tell a story where pictures can't. An illustration theme on Instagram is an engaging way to tell your brand's personality and story with an artistic flair.
This type of theme complements industries that need to tell complex stories.
Illustration Theme Examples
13. Flat Lay Theme
A flat-lay theme has become a popular way to showcase products. Flat-lay images are taken from a bird's eye view. The photos that you take are shot from directly above.
This theme is effective as it allows you to tell stories through the colors and organization of the objects you put into the picture.
Flat Lay Theme Examples
14. Quotation Theme
A quotation theme on Instagram is a very powerful way to engage your audience and share thought-provoking messages. This helps to foster a deeper connection with your followers.
This kind of theme also provides anticipation, whereas if the reader enjoys the quotes, they will come back to read more.
Quotation Theme Examples
15. Rainbow Theme
A rainbow Instagram theme is not about adding all the colors of the rainbow. This theme is about transitioning smoothly between different colors that all work together to create aesthetic appeal.
It allows brands to show their artistic expression and gives them the opportunity to constantly evolve their color palettes.
Rainbow Theme Examples
16. Borders Theme
Instagram border themes revolve around adding a border to each of your Instagram photos. This helps your individual posts stand out and pop. It also makes your entire feed look more branded and professional.
This theme is great for businesses that have photos and videos of different sizes. You can use the borders as a way to keep the uniform sizing.
Borders Theme Examples
17. Checkerboard Theme
The checkerboard theme revolves around alternating between different styles of posts that create a grid layout that resembles a checkerboard pattern. This theme has become popular for businesses that want to maintain a branded look while incorporating a variety of content.
This theme is easy to implement and is one of the most forgiving grid layouts. With this theme you can include a variety of content types like quotes, graphics and photography without compromising on your aesthetics.
Checkerboard Theme Examples
18. Vertical Lines Theme
Themes for Instagram such as the vertical line design layout is unique. This theme revolves around creating different posts in vertical lines. This makes your feed look very organized and allows you to draw attention to more important offerings.
This Instagram theme also guides your viewer's eyes down the page ensuring that they see most of your of your posts.
Vertical and Horizontal Lines Theme Examples
19. Single Color Theme
A single-color Instagram theme takes a minimalist approach. With this theme, you would choose one color that represents your brand and consistently incorporate this color into your posts.
This is a unique way to create a visual identity that your viewers will remember.
Single Color Theme Examples
20. Contextual Theme
A contextual Instagram theme takes a different approach. This is where you showcase your products or services in different settings and environments.
This approach allows you to create an engaging feed that gives the viewer a glimpse into the lifestyle or context in which your offerings can be used.
Contextual Theme Examples
Achieving Your Dream Instagram Feed
Without any previous design experience, creating a theme that matches your brand identity in the long run is no easy feat. You are competing against social media experts who have been in the game for a long time.
If you find yourself struggling to achieve your dream Instagram feed, there’s no harm in reaching out to professionals. They offer a wide range of services that can help you achieve your dream feed and create posts that are cohesive and aesthetic.
Graphic design as a service is becoming a popular option because of the subscription-based pricing model. They have made it more affordable to get access to talented designers in all different fields.
Companies like Teamtown also offer additional design services beyond social media, which ensures that you have quality, well-branded designs across your entire business.
Here are some of the design services that you could incorporate into your Instagram feed:
- Social Media Design (Posts, Stories, Highlights)
- Ad Creatives
- Branding Services and branding packages
- Custom Illustrations
- Video editing and Motion Graphics
- Product Shots and Promotional Materials
Wrap up
To wrap it up, picking the best Instagram theme can make your business pop on social media. We've shown you 20 cool Instagram feed ideas to get your profile looking just right. And remember, if making those themes feels tricky, Teamtown's got your back. We can help bring your idea to life.
Choose a style that fits what you're all about, and watch your business feed come alive!
