The saying “Don’t judge a book by its cover” is the complete opposite when it comes to web design. When people visit your homepage, you want to grab their attention immediately and give them a reason to explore the rest of your website.
Good homepage design templates can be the deciding factor between keeping your audience interested or watching them leave your website and check out your competitors instead.
To give you some fresh ideas to make your homepage pop, we've rounded up 10 homepage design ideas from different fields. You can draw inspiration from them and get your creative juices flowing.
Whether you’re building from the ground up or need a little site makeover, these ideas will make sure that your website's homepage will stick in the minds of your potential customers.
Why Do Homepage Designs Matter?
The main purpose of having a business is to generate more conversions. A well-designed homepage can grab site visitors' attention and guide them through a smooth browsing experience.
A good website has many key benefits that will get you more conversions:
Intuitive Navigation
A website that is structured and easy to navigate helps a customer find information without putting in too much effort. Without intuitive navigation, the complexity of finding this information leads to frustration and the customer will leave the site. Worst case scenario - they will look elsewhere.
First Impressions Make a Difference
Studies show that you only have 0.05 seconds to impress potential customers. When a customer clicks on your homepage, the design can be a deciding factor in whether the target audience wants to see more of what you have to offer.
It’s those 0.05 seconds that could lead to more conversions.
Having a Responsive Homepage Design
Some of the best homepage design examples focus on website optimization to have a responsive design.
This means that the website can change its layout to fit different screens or sizes giving you the best experience possible. As more and more people use smartphones and tablets, having a mobile-optimized design is important.
If your design doesn't work well on mobile devices, this can hurt your user engagement and lower the chance of people taking action.
Visual Appeal
Website homepage designs with eye-catching and relevant images grab attention, boost emotional connection, and result in higher conversion rates.
Smart use of design elements like color, typography, and whitespace can also improve the overall look and feel, leading to a better user experience. Customers are more likely to trust and interact with a website that looks good and shows professional design.
Homepage Design Examples
- Teamtown
- Semrush
- Makers Mark
- Shopify
- Tesla
- Thrive Market
- Omsom
- Chipotle
- Middle Finance
- Slack
1. Teamtown
Why We Love It
Clear Value: This homepage showcases the main selling point - a design subscription service for marketing teams. This straightforward and brief value proposition connects with target audiences.
Easy-to-Use Navigation: The best homepage examples have easy navigation. Our navigation menu is simple and user-friendly, letting you find key information easily.
Eye-catching Visuals: Our homepage example features attractive graphics and illustrations that show off our brand personality and explain what we do. These visuals make the site look good and highlight our focus on design and creative services.
Strong Messaging: The text is short but powerful, pointing out the perks of our design subscription service. Sayings like "Unbottleneck your design" and "Cover all your design needs" speak to the problems marketing teams face and show that Teamtown has the answer.
2. SEMRUSH
Why We Love It
Clear Call-to-Action: Semrush shows a "Start Now" button front and center pushing website visitors to take the next step and check out what they offer. This simple and direct CTA leads their target audience to sign up, making it a simple process for them to start using the platform.
Organized Content: Semrush's homepage design groups its tools and features into clear categories, like "SEO," "Content Marketing," "Advertising," and "Social Media." This layout helps visitors spot areas they care about and head to the right sections.
3. Makers Mark
Why We Love It
Storytelling: Maker's Mark uses stories to connect with its customers. The homepage often shows the brand's history, how they make the bourbon, and the people behind the product. Homepage features like this help create a stronger bond with potential buyers.
Engagement Features: The site has a video feature that starts as you open the site. This interactive feature gets users interested. This keeps the content fresh.
4.Shopify
Why We Love It
Mobile-Friendly Design: Shopify’s homepage design adapts to mobile devices, which gives users a smooth experience on both desktops and smartphones.
Social Proof: Shopify has used its great track record and it is included in their landing page. They also include customer testimonials. This builds trust from the get-go.
5. Tesla
Why We Love It
Minimalist Design and Navigation: Tesla's website has a top menu with few items. It removes unneeded company info and focuses on their products. They also use minimalist design by displaying high-quality images that highlight their cars.
Clear Call-to-Actions: The call to actions like “Order Now” and “Demo Drive” are clearly displayed and uncluttered. This helps users move to the next step.
6.Thrive Market
Why We Love It
Striking Visuals: Thrive Market’s web page shows bright, high-quality images that display their products well. These eye-catching pictures make users want to look around for more products.
Unique Selling Proposition: The playful “I like overpaying” button is a fun element that brings a smile to the shopping experience. This can catch customers' attention making them think about how Thrive Market can save them money compared to regular grocery stores.
7. Omsom
Why We Love It
Bold Brand Personality: Omsom's fiery brand personality comes through in its homepage design. They use bright colors, fun lettering, and a lively feel that matches the brand.
Engaging UGC Videos: Omsom shows videos from their social media pages. These visual guides make cooking look fun and simple. They even appeal to people who don't cook much.
8. Chipotle
Why We Love It
Simple Menu: The website has a user-friendly menu at the top. You can find what you're looking for, whether it's the food options, store locations, or nutrition facts.
Consistent Branding: The homepage keeps Chipotle's brand image strong. From start to finish, visitors see the same look and feel.
9.Middle Finance
Why We Love It
Using Custom Illustrations: Middle finance uses custom illustrations and animations that make difficult finance concepts easier to understand. The colorful and engaging illustrations keep the users interested and eager to explore more.
Unified Design: They keep the same look throughout their website. Each type of page has a similar layout, and that's one of the more simple ideas for homepage designs.
10.Slack
Why We Love It
Strong Message: Slack's website homepage design example uses powerful words to show how its chat tools can help. Sayings like "Made for people" and "Built for productivity ". This speaks to problems that teams might be having.
Clear Next Step: Slack puts a big "Get Started" button right where you can see it. This button tells you what to do next.
Bringing Your Homepage Design Ideas To Life
Bringing your homepage design ideas to life can be an exciting journey, and Teamtown is here to help you every step of the way.
We use the best homepage design methods and have loads of experience in web design like UX (user experience) and UI (user interface) design. This will ensure that your website is easy to navigate and looks beautiful at the same time.
We focus on creating fresh ideas for homepage designs that capture your brand’s identity.
BONUS INFO: We operate a design subscription service, which means that you pay a set monthly fee for all the homepage design you need. Included in that fee you also have to option to use our other design services to add value to your website such as, custom illustrations, branding services, and video editing.
Conclusion
When you look at website homepage design examples, you will notice that there are three main features that aid in the success of their conversion rates.
These website homepages all find the sweet spot between the essential elements of looks and usefulness. They do this with easy-to-use menus, eye-catching designs, and well-placed buttons, along with creative copywriting.
By taking cues from these examples, you can build homepages that not only catch the eye but also get people to interact and make a purchase, which is the ultimate goal for any business.
