Case Study: How Built Technologies Found Design Success with Teamtown

Client Overview

‍Built Technologies is a fast-growing and innovative real estate cloud platform SaaS company with a marketing team that needs flexibility and scalability to handle fluctuating design demands. The company required a design partner that could deliver high-quality creative assets, adapt quickly to changing needs, and scale design resources as campaigns demanded.

Problem

Before partnering with Teamtown, Built had challenges in maintaining a consistent flow of creative output. The solutions they previously worked with struggled with flexibility, making it difficult to manage unexpected campaigns or scale efforts when launching new products or initiatives. They needed a solution that could provide high-quality design quickly and seamlessly integrate into their marketing operations in a flexible way.

Solution

After learning about Creative as a Service through our blog, Teamtown's design subscription model proved to be the perfect fit for Built's needs. The flexibility and scalability of the service allowed Built to efficiently manage their design requirements, regardless of whether they had a predictable project schedule or needed to tackle last-minute campaigns.
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Teamtown offered Built a streamlined design request portal, daily project updates, and access to a range of design formats—whether for presentations, animations, videos, or marketing collateral. They also integrated with Built’s native workflows, improving operational efficiency. Communication was seamless, with Teamtown providing constant updates and quick responses through Slack. Anyone from any department has been able to submit and receive design requests through the portal, removing any bottlenecks that would have previously slowed projects down.

Featured Work: Key Projects with Teamtown

BKO 2024 (Built Kickoff Event)

Built’s annual company-wide team kickoff event, BKO 2024, was a major event that demanded a high volume of creative assets. Teamtown played a crucial role in elevating the event’s design, from developing the main stage visuals to supporting the overall branding. The final output included:

• Custom animations for event transitions
• A brand new logo for the event
• Branded stage and backdrop designs for keynote speakers
• Event marketing collateral, including banners, social media graphics, and email templates
• Visuals for presentations that followed Built’s updated brand guidelines while creatively engaging the audience

The visual success of the event was amplified by Teamtown’s quick turnaround, delivering high-quality work on tight deadlines. The visual impact helped Built set a new standard for future events, with team members expressing excitement over the polished, professional look.

Website Redesign

When Built launched a complete redesign of their website, they needed a partner that could assist with the updates and showcase Built’s SaaS products effectively. Teamtown worked hand-in-hand with Built’s internal team to deliver:

• Product animations and images in Lottie format that showcased Built's products in action
• Intuitive navigation that improved the user experience
• High-quality images, graphics, and custom illustrations
• Integration of Built’s product videos, animations, and dynamic content for a richer, more interactive experience

The redesigned website not only improved visitor engagement but also reflected Built’s evolving brand identity, positioning them as a leader in the B2B SaaS space.

Advertising and Content Design

Whether it's launching campaigns on Reddit and Linkedin, creating images to support a blog, or creating posts to support an upcoming event, Built needed to quickly produce on-brand designs they could use to grab their audience's attention and deliver their message effectively. Teamtown worked directly with the marketing team to deliver:

• Interactive carousel posts audiences could swipe through
• Singular static posts and ads that grab audiences's attention
• Blog header images that stand out in the feed

Results

‍Since partnering with Teamtown, Built has seen tremendous benefits in both output and operational efficiency:

1. Increased Creative Output: Built estimates that their creative output has doubled, if not tripled, with the added capacity from Teamtown. This increase has allowed them to maintain a consistent pipeline of marketing content without sacrificing quality.
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2. Seamless Integration: The integration of Teamtown's design portal into Built’s workflows was praised by Sean Richardson, Built’s Head of Demand Gen, for making the submission and management of design requests a breeze. Teamtown’s responsiveness, even for urgent requests, ensured that nothing was left hanging, and design tasks were always prioritized efficiently.
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3. Flexibility and Scalability: The ability to scale design services up or down as needed proved invaluable. Built was able to adjust their engagement with Teamtown to match their fluctuating needs, from handling small requests like single images to producing large-scale animations and event branding.
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4. Event Success: One major highlight was Teamtown’s work on Built’s kick off conference. Teamtown designed visually impactful materials that helped elevate the event's professionalism and audience engagement. The marketing team was able to focus on content delivery while trusting Teamtown to handle the creative execution. The success of this event was a testament to the quality and quick turnaround of Teamtown’s work.

Key Benefits

• Flexibility: The ability to adjust design services to match Built’s variable needs allowed them to save costs and avoid over-committing resources.
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• Scalability: As campaigns grew in scope, Teamtown’s ability to handle an increased workload helped Built stay on track with deadlines.
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• Quick Turnaround: Teamtown’s design team consistently delivered high-quality assets, sometimes within 24 hours, which was critical for Built’s time-sensitive campaigns.
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• Diverse Capabilities: Built was able to tap into Teamtown’s expertise across different media types, from PowerPoint presentations to complex animations and video content, ensuring that all creative assets were aligned with their brand strategy.

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Number of projects completed in first year: 247

Cost savings in first year: $275,000

Average design rating:  5/5 Stars

Number of users added: 10

Client Testimonial

‍"Teamtown is like an extension of our team. Their flexibility and scalability have allowed us to double our creative output without sacrificing quality. The ability to submit requests through their portal and get daily updates has streamlined our operations. We can focus on our campaigns, knowing that Teamtown will deliver the assets we need, even on short notice." – Sean Richardson, Head of Demand Gen at Built

Conclusion

Teamtown has become an integral part of Built’s marketing operations, providing a seamless and flexible design solution that scales with the company’s needs. Their expertise across various media types, combined with quick turnaround times and smooth integration into Built’s workflows, has helped the company maintain a competitive edge in their design efforts.

Ready to Scale Your Design Efforts?

‍If you're looking for a design partner that can match your pace and help you deliver quality creative work at scale, explore how Teamtown’s subscription service can be the solution for your business. Contact us today!