Is there anything more exciting than putting together a branding package when starting your new venture? Probably not! A well-crafted branding package is essential for creating a memorable and unique business identity. It's one of the best parts about starting a business.
A branding package includes a wide variety of elements. When you combine them, you will create a business identity and style that helps you stand out in the marketplace.
When deciding on a branding package for your business, a logo, color palette, and typography is expected. But there’s so much more that can go into your complete branding package.
In this blog, we will explore what a branding package entails and when to consider using one. We will also provide a checklist of essential elements and compare different types of brand design packages and the costs involved.
If you’re interested in discovering the top five branding agencies that offer these services, then stick around!
What is a Branding Package?
A branding package, otherwise known as brand identity packages or corporate identity packages, is a collection of physical or digital resources that define or reinforce your brand’s visual and conceptual identity.
These physical or digital resources can include logos, typography, email templates, color palettes, and graphics for marketing efforts, to name a few. Included in a brand identity package are essential components that align with marketing strategies and brand objectives. By maximizing these elements, businesses can create a consistent and recognizable brand image that resonates with their target audience.
When Should You Consider a Branding Package?
There are three main reasons why you might want to seek a branding package. If you’re here, then you are probably in one of the following scenarios:
- Launching a New Business or Startup: If you are starting a new business, a brand design package is vital to how your brand is perceived and used in the future. A brand package at the beginning of your venture will help pave the road forward and enhance your brand's identity.
- Starting a Marketing Campaign: Maybe you are thinking about creating a big marketing campaign. It would be smart to invest in a complete branding package so that your campaign stays consistent across all the platforms or places you would be advertising on.
- Rebranding Your Existing Business: Sometimes, a brand can become stale. A fresh uplift of your brand image can help you stay on market trends and capture new interests. A prominent example of a rebrand is Guinness, which changed its brand image in the 2000’s to modernize its image while maintaining its heritage.
What are the Different Elements of Brand Graphic Design?
Before getting into the tactics and tips of brand designing, it’s important to understand the different elements that will come together to define your brand’s character. When creating your branding graphics, there are four main elements of your brand to consider and utilize:
- Color Palette: When you think of your favorite brands, brand colors always come to mind. For example, Coca-Cola could be associated with red, while Pepsi might make you think of the color blue. A well-chosen color palette will make your brand instantly recognizable and reinforce your brand's identity.
- Logo: Simply put your logo is the face of your business. It needs to be unique and tell a story about your brand’s identity without being overstated.
- Imagery: Assets like illustrations, graphics, and pictures are powerful tools that can help you resonate with your audience.
- Typography: Choosing and pairing the right font styles can help you stand out from the crowd to your audience while making your messages clear and visually appealing to readers.
Understanding Brand Graphic Design: Tactics and Tips
If you want to set your business apart from the rest and sustain a buzz for quarters to come you’ll need to use brand graphic design to your benefit. In today’s world having a solid brand identity isn't just important—it’s essential.
Every brand needs a personality to be successful. To give yours one, you’ll need to create elements that work together to shape that personality in the eyes of your consumers. These are elements like your logo, colors, fonts, and anything else that’s a visual asset to your brand.
Through designing brand graphics that convey your business persona you’ll make lasting connections with your audience and foster trust.
Stick around and learn how to bring your business to life with effective brand graphic design.
Tip 1: Understand the Basics
Branding graphics are visual elements that communicate a brand's identity, values, and personality. This creates a memorable image that sets a brand apart from the competition.
Just like building a house from the ground up, you will need to do the same with your brand. Building a business requires a solid foundation. In this case, the foundation of your business is a strong brand visual identity. Your branding graphics have to be implemented at the start, and you have to get it right.
When building your brand identity, keep the following in mind:
- Uniqueness: Your brand identity must be unique and different from any competitors. This will help set you apart and make your brand more memorable.
- Scalability: You need to keep in mind that all your visual elements will be used on different platforms and mediums from a business card to website and billboards. You should leave room for scalability and adaptability.
- Consistency: When it comes to brand recognition, you need to ensure that your brand identity designs are used consistently across all touchpoints of your business.
By laying this brand identity foundation from the start, you will ensure that you achieve long-term success and customer recognition in the future.
Tip 2: Solidify the Main Elements of your Brand
Arguably one of the most important aspects when creating your brand personality are the four main elements. These elements breathe life into your brand, here are some vital tips to consider on each brand element:
Logo
When choosing or searching for a brand design package, one of the most common elements that would be included is a logo.
Your logo will be the face of your business and can help your brand become instantly recognizable and memorable.
One tip to look out for is that your branding package should have various logo variations from which you can choose. It should also come in different sizes and versions to accommodate different usage scenarios. These different sizes would ensure that your logo is always represented in the best possible quality.
Your logo sets the tone for your brand. You have to design it with care and consideration. Since it's the first thing people see, you better make it a good impression. For your logo to be well designed, it should be:
- Timeless: Trends always come and go. Be sure not to base your logo on a current trend. Instead, design without trends in mind to give it a timeless quality that will show relevance for many years.
- Memorable: Your logo should be unique and easy to remember. Don’t overcrowd your designs and cause confusion. Simple designs will make your logo easily recognizable and memorable.
- Relevant: A good logo can tell a story about what your brand does. Make sure to keep your logo relevant and relate to what your business offers and its personality.
Color Palette
Everywhere you look there is color. Learning how to use colors that work together plays a vital role in how customers interact and enjoy your brand. These colors will be used in all areas of your business, such as signage, social media design, marketing materials, packaging, and even stationery.
The brand package you choose should include and specify primary and secondary colors with their respective color codes. There should also be guidelines provided on how to correctly use these colors.
The colors you choose to build your brand will evoke emotions and create associates in the minds of your consumers. You should consider the following when choosing your color palette:
- Brand Personality: Colors can give off different vibes and should align with your brand's personality. For example, if you sell boho furniture, you wouldn’t want your colors to be metallic or chrome.
- Contrast: You need to choose colors that have enough contrast to be visually appealing and easy on the eyes. Consider readability for the viewer here.
- Consistency: Ensure that you use these colors consistently across all of your customer interactive channels to build brand consistency and strengthen your reputation with your audience.
Typography
Communication is incredibly important, and the right typography is a powerful tool for influencing how your target audience perceives and interprets your communication efforts.
Basically, typography is the design and style of the text that all adds to the overall appearance of your communication efforts.
The branding package that you choose should highlight font families, styles, sizing, and spacing instructions to give you guidance and help you stay consistent throughout all touch points of your business.
The fonts and style of writing you use have a bigger effect on how your brand is perceived than most think. Consider three important tips when choosing your typography:
- Personality: Different fonts have different personalities. They can make your brand seem more sophisticated, playful, modern or classic. Make sure you choose a font that matches your brand’s personality.
- Legibility: Nowadays we take in so much information daily that if the text is hard to read, we’ll likely scroll on further, skipping the message altogether. Do your best to avoid this and ensure your chosen fonts are easy to read.
- Hierarchy: You can use the size of text and fonts to guide your audience's attention to the most important aspects of your brand graphic designs. For example, our eyes are drawn to larger elements first over smaller text, you can use this to your advantage and direct the audience wherever you want.
Imagery
Branding goes beyond a good logo, typography, and color palettes. Imagery and graphics such as iconography, illustrations, social media design, and photography are vital in telling your brand's story.
Consider choosing graphics in your brand package as it will help you get a better understanding of how your business will look and aid you in telling stories in your marketing efforts.
We live in a world where visuals have taken over. It’s a no brainer... there’s really no need to explain how important the brand graphic design you choose to use is to your success. When adding imagery to your brand design, consider the following:
- Consistency: You need to make sure that the pictures you use represent your brand's personality and relate to your target audience. The imagery not only should be consistent on all platforms, but consistent with your brand as well.
- Quality: Nobody wants to look at bad-quality images. Use professional imagery that showcases your business's ability to produce quality things.
- Creative: Get as creative as possible when choosing and gathering imagery. Your goal is to spark interest in your audience at first glance.
Brand Style Guide
Brand style guides are documents that outline the rules and guidelines for using all the elements in your brand package and will typically include the above elements. Web developers use these style guides to ensure consistency in visual branding across all assets.
They glue all the individual elements together and ensure they are represented and used in the correct manner and places. When choosing a brand package, make sure a brand style guide is created in the branding process.
This guide is essential because it ensures consistency across all platforms, creating a cohesive identity that strengthens recognition. It acts as a comprehensive document detailing how visual elements (logos, fonts, colors, imagery), tone, and messaging should be applied in various contexts, whether in digital media, print, or internal communications.
By providing specific guidelines, the style guide helps all team members, partners, or vendors represent the brand accurately. When selecting a brand package, the creation of a style guide is crucial to maintaining long-term brand integrity and cohesion.
A great example of this is Spotify’s brand guidelines
Other Branding Deliverables
A brand package is not limited to the above elements and can branch out wider depending on your business needs. You can also opt for a full branding package that also includes the following:
- Stationery
- Print Materials
- Website Design
- Videography
- Slide Deck Presentations
- Email Templates
- Ad Designs
- Photography
Tip 3: Securing the Final Pieces
When designing for your brand, you want to create something truly special and that requires careful planning and execution. This is the time to take every little thing into consideration and tie up any loose ends you might have.
When solidifying your brand’s personality, ask yourself: What values and qualities do you want your brand to showcase? What do you have to offer? And what do you want to say?
Focus on your target audience, who they are, what they like and don’t like. This will help you create brand designs that stand out from the competition in the long run.
Moreover, before designing brand graphics, you should create a mood board. Take all the visual elements you want to use and create one large visual representation of what your brand personality will look like. Share with your peers and be open to feedback, at this stage it's important to be willing to make edits.
Finally, don’t be shy to consider reaching out to professional graphic design services. You might already have a vision for your brand, and professional designers can help you bring your ideas to life in a way that ensures your brand design is visually appealing and cohesive the first time around.
Tip 4: Get to Know the Competition
Before you start the brand design process, you should research your competitors. You’ll want to ensure that your brand stands out from the rest, but it’s important to try to be unbiased. Researching your competitors first can help you identify what does and doesn’t work in the space. Here are a few steps you could follow when researching your competitors:
Step 1: Identify Your Direct Competitors
You can start your research by creating a list of different businesses that have a similar product or service as you. Keep in mind what kind of people are interacting with these businesses as you’ll want to target the same audience with your brand designs.
Step 2: Analyze Their Brand Designs
Once you have your list, you should carefully study and analyze each company's different brand design elements, such as logos, color palettes, typography, and all other visual elements.
Look for the patterns these competitors might be following and the different areas that you think you could improve.
Step 3: Identify their Strengths and Weaknesses
Assess what brand efforts these competitors' customers are reacting to. You could use similar ideas and get a good understanding of what your target audience likes. You can also evaluate what efforts aren’t getting enough attention and make sure to avoid making the same mistakes.
Step 4: Draw Inspiration, But Don’t Copy!
When doing your competitor research, be sure that your brand designs don’t copy the competitors. You need to use what you have learned to draw inspiration and create a unique and memorable brand.
Tip 5: Get Branding Ideas From Mega Corporations
Sometimes the best way to get brand design ideas is to look at the companies that have been the most successful. What do they all have in common? Why does everybody know them?
Let’s look at some case studies of successful brand graphic design and see what we can learn from them.
Apple
Apple’s brand design extends way beyond the iconic bitten apple logo. They have expressed simplicity and consistency throughout their entire brand existence, all the way from their foundation.
They have taken their clean and modern aesthetic and added it into their packaging, product designs, and even marketing materials.
But how have they managed to create this well-known aesthetic? They’ve stuck to white spaces, a muted color palette that allows them to use pops of color when necessary in marketing campaigns, and clean lines.
Nike
Nike is a perfect example of knowing your target audience and creating brand graphics to get their attention. Their iconic swoosh logo is one of the most recognized symbols in the world. It represents what the consumers want: movement, speed, and dynamism.
Nike has managed to become so recognizable because of their smart use of branding graphic elements. They use bold, typography, vibrant color, and imagery that all comes together to create a feeling of power and high performance.
Coca-Cola
Another incredible example of brand design is Coca-Cola. They’ve managed to create a brand that feels truly timeless. Their logo with the distinct cursive writing has remained unchanged since they company was founded in 1887.
They have the reputation they do because they stuck to the foundation of their brand identity. Choosing to use imagery surrounding people in their marketing material evokes nostalgia and relatability from the consumer. While the simple but high contrast colors like Coca Cola’s red and white are eye-catching and easy to distinguish.
Even though this is an older company, the design remains true to its foundation and is incredibly consistent in their brand design to this day.
The Different Types of Branding Packages Available
Now that you understand the different types of elements that should be included in your brand package, let’s dive into the different types. There are many branding agencies that have branding package options that cater to different needs. You can expect to find brand packages like the following:
- Basic Branding Packages: A basic branding package would include elements such as logo design, typography, all inside a simple style guide (ideal for limited budgets or startups), whereas a full branding package would encompass a more comprehensive set of visual assets.
- Comprehensive Branding Packages: This would include more elements. You will get a logo, typography, color palette, visuals or graphics, and brand messaging.
- Premium Brand Packaging: Premium packaging would include everything mentioned in the comprehensive branding packages but would branch out and include additional elements such as print material, custom illustrations, animations, video content, and a brand strategy consultation. The design aspect can be taken much further, with elements such as brand patterns and image usage being included.
- Industry-Specific Branding Packages: Your business might be very industry-specific and need additional branding elements such as specialized packaging and marketing materials.
Comparing The Different Branding Package Cost
Understanding the different brand package costs is essential for budgeting purposes. With a big budget, you might be able to include all the elements, but on a smaller budget, you might need to be more specific about what goes into your branding package.
To give you a better understanding, here is what you can expect to pay for these branding packages:
Traditional Design Agencies
Traditional design agencies are considered the most expensive choice for small businesses. These types of agencies have a large in-house team of designers, strategists, and other specialists. With traditional brand design agencies, you can expect to get good branding services, which include brand strategy, logo design, brand guidelines, and more.
Depending on the agency's reputation and the scope of your project, you can expect to pay anywhere between $20,000 and $150,000. Although these agencies might provide a high level of expertise, the large investment might not be viable for most small businesses.
Freelancers
Freelancers are individuals who work for themselves and charge a rate either on an hourly basis or a project basis. Freelancers are able to include most of the elements in your branding package.
Freelancers are known to be cheaper than traditional agencies, and you could expect to pay anywhere between $500 and $5000 or more. While the price might seem attractive, there are some risks to consider. These risks could be a lack of comprehensive branding strategies, limited availability, and possibly poor quality work.
Subscription-Based Design Services
Subscription-based design services have become increasingly popular in recent times. They have access to the same level of professional designers as original design agencies. However, the difference lies in the pricing model. A subscription-based design service can include all the elements in your branding package as well as continued design support leveraging your new brand.
With graphic design as a service, you will pay a flat monthly fee. Depending on the amount you are willing to pay, you can choose the number of designs or branding elements that you will get per month. Opting for this type of design service, you can expect to pay $2000 to $15,000 per month or more.
This has become a popular design agency model because the pricing model gives you a more accurate figure for budgeting without any unexpected costs, as well as the ability for continued design support under a flat monthly fee.
The Top 5 Branding Package Options in 2024
Teamtown
Teamtown offers a graphic design subscription service, helping companies enhance their market presence through strategic and creative branding efforts, including a comprehensive branding kit. Teamtown provides tailored branding solutions across all industries. This type of subscription-based service offers numerous advantages and provides a comprehensive and integrated approach to branding.
Pricing Structure: Monthly subscription from $1,500—$5,000 Monthly
- Every subscription plan comes with everything a comprehensive branding package would include. Billing is on a monthly basis, so you can subscribe for however long it takes to complete your brand or stay subscribed for ongoing design support.
- Every plan also includes a dedicated creative team, a Project Manager, fast turnaround times, daily updates, and multiple design requests active at once.
Pentagram
Pentagram is known for its high-quality and fresh design ideas. It is a global design consultancy with offices in cities worldwide. Pentagram provides customized packages for each client, from small business branding packages to comprehensive solutions for global corporations.
Pricing Structure: High-End Pricing Backet: $90,000+
- This encompasses brand strategy, naming, visual identity development, website, and advertising campaigns.
- Pricing will vary based on the scope and complexity of projects.
Wolff Olins
Crafting impactful and transformative brands is what Wolff Olins excels in. They have worked with some iconic brands, and their branding packages are custom-designed to help businesses develop a strong and competitive brand identity.
Pricing Structure: Custom Pricing
- Wolff Olins does not publicly disclose specific pricing on its website. However, generally, for high-profile agencies like this, pricing will vary based on factors like the complexity of the project and the client's specific requirements.
- For branding projects with an agency like this, you could expect to pay anywhere from $100,000 to millions of dollars, depending on the requirements.
MetaDesign
MetaDesign is known for its strategic and interactive approach to branding. It emphasizes experience design, brand identity, and brand strategy. MetaDesign has worked with a wide range of clients, from local businesses to global companies.
Pricing Structure: Range from $20,000—$90,000
- This would typically include in-depth brand strategy, visual identity design, brand messaging, and naming. You would also get access to a highly skilled and experienced team.
- Pricing will vary based on a number of factors, and its best to contact to find out more information.
Two Wolves
Two Wolves offer branding packages that emphasize a personalized approach. They work closely with their clients to ensure that their client's expectations are met and exceeded. By understanding each brand's unique needs, Two Wolves creates customized solutions that can deliver impactful results.
Pricing Structure: $5,000—$30,000
- This would include brand strategy, brand identity development, brand messaging, and website design.
- This higher end of the price range would be more extensive and cover other custom branding requirements and a bigger range of deliverables. For example , print and digital assets and others.
Conclusion
A well-crafted visual identity is the foundation of a brand; incorporating elements like your logo, colors, and fonts to create an appealing image.
You can’t just choose any color palette or font pairing and expect to resonate with consumers; looking at branding package examples can provide inspiration and guidance. You have to do your own research, solidify your brand, and be comfortable knowing how to create consistent brand graphic design for your business.
Mastering the art of brand graphic design is key to building a long-lasting identity and becoming the talk of the town. It’s something you don’t want to skimp out on, so if you lack the creative direction and skills, hiring a professional creative service can help set your business up for success right out of the box.
And you might want to. Because creating a solid and cohesive identity for your brand is like painting a work of art that grabs the attention of everyone in an art gallery.
Your brand is the work of art, while the gallery is the market. Investing in a stunning brand that grabs attention is a sure shot way to have visitors stopping to take a look, or remembering you when they go home.
From logo design and color schemes to comprehensive brand guidelines, a solid branding package encompasses all the elements necessary to create a cohesive and memorable brand.
When considering a brand design package, it’s helpful to understand all the different elements and components that go into creating a brand image to decide what you need.
Understanding branding packaging pricing is also critical for budgeting purposes. The prices can vary depending on the scope of the project and its complexity.
The branding package costs are an investment in your brand’s future, and we hope that this article has provided some insights into the different options available, which will ultimately help you build a memorable brand.
